Ponseta
Coming Soon... ICP brings you Ponseta
Ponseta is ICP's platform for DAM migration, content ingestion and AI-powered metadata enrichment and much more.
Content that moves. Operations that transform.
Enterprise content operations have a speed and scale problem. Content estates grow faster than the teams managing them, migration projects run over time and over budget, and metadata quality degrades rather than improves with every project cycle. What organisations need their content to do today and what their current infrastructure and tools can actually deliver are no longer the same thing.
Ponseta has been built on over 35 years of ICP metadata expertise and powered by AI-driven enrichment, governance and continuous optimisation. Ponseta moves content faster and makes it better in transit.
Ponseta has been built on over 35 years of ICP metadata expertise and powered by AI-driven enrichment, governance and continuous optimisation. Ponseta moves content faster and makes it better in transit.
For the organisations working with Ponseta today, the results include cost efficiencies of between 25 and 40 per cent, metadata that arrives complete and validated, and a framework that improves with every engagement rather than starting from scratch each time. What was previously considered an unrealistic ambition at enterprise scale is now a delivery standard.
25
%
25-40% cost efficiencies compared to manual effort are already being achieved by our customers
(As of September 2026)
48
Mins
5,000+ Assets and their metadata moved
in under 60 minutes
(Luxury & Fashion Client, 2026)
We Are Fully Launching Soon
Ponseta is already live and we're working with enterprise clients to migrate, ingest, optimise and automate their content operations at a scale and speed that sets a new benchmark for the industry.
If your organisation is ready for a different approach to content operations, we would like to hear from you.
If your organisation is ready for a different approach to content operations, we would like to hear from you.
What Ponseta Delivers
Ponseta brings together the capabilities that enterprise content teams need most, in a single platform built to deliver speed, quality and governance at a scale that changes what is possible.
Migrate at Pace
ICP's purpose-built orchestration layer uses AI and automation to migrate and manage content and data in DAM environments — at a speed and volume that manual processes cannot match.
- SharePoint and OneDrive connectivity
- Automated asset extraction
- Bulk content ingestion and tagging
Predictive Metadata
Tailored AI enrichment models generate accurate, consistent metadata at scale — so your content arrives in your DAM ready to find, use and govern from day one.
- Tailored enrichment models
- Attribute-level prompt frameworks
- AI-assisted metadata generation
Confidence Scoring
Every piece of metadata is scored for confidence before it reaches your DAM. Risk-based review workflows surface what needs human attention — so nothing is committed without assurance.
- Metadata confidence scoring
- Risk-based review workflows
- Human and AI validation
Data Intelligence
Ponseta does not just move data — it learns from it. Continuous model optimisation and quality insight mean every cycle makes the next one better.
- Metadata quality insights
- Continuous model optimisation
- Approval and change analysis
Human in the Loop
ICP's metadata specialists sit alongside the platform, not replaced by it. Shared or dedicated resource brings human expertise to prompt tuning, taxonomy design and ongoing business alignment.
- Shared or dedicated resource
- Metadata specialists
- Prompt and taxonomy tuning
- Ongoing business alignment
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